Travel Industry

SkyClipSkyClip is a revolutionary new medium and distribution channel designed specifically for small to medium businesses (SMBs), search engines and the travel industry.

What is the Product?

A SkyClip Video is similar to an infomercial that targets travelers set to make their way to a specific destination. The duration of the videos is expected to run anywhere from 5 minutes to 45 minutes, depending on the length of the flight. The clips would contain a video from the tourism board of the destination followed by images of the attractions that travelers may be interested in seeing while visiting their destination.

How to Sell This Product

Airlines, Tourism Boards, Search Engines and BizClip can sell this product on their respective websites.

BizClip would use contact information provided by Tourism Boards or direct from online clients to engage potential businesses in the designated areas.

BizClip would also provide clients the opportunity to utilize its innovative online application and process.

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Who is the Target Audience?

Travelers are headed for a destination and that destination will have stores, restaurants, hotels, entertainment, night life, recreational facilities, social outlets, community services, government services, tourist attractions, population demographic, currency and exchange rates, geography, cultural aspects, helpful tips, and much more. However, travelers may not be aware of everything that their place of destination has to offer.

A SkyClip Video would provide travelers the opportunity to gain greater in-depth knowledge of the city or area that they are headed to and what they can expect to do and see as well as what products or services they can purchase. A SkyClip Video would provide businesses in that destination the unique opportunity to visually showcase themselves to potential customers before they arrive, thus giving them the added advantage of targeting their customers before they even land!

How to Further Capitalize on this Type of Marketing Strategy?

Through cross promotions and discount offerings, the Tourism Boards and the various businesses could attract travelers to numerous places within their city. This could be done by providing in-flight coupon booklets to travelers, as well as the ability to win free items. Once these potential customers arrive, the opportunity to up sell and generate revenue increases tremendously.